Warning: rant ahead. Read at the risk of getting pissed off.
People, you have to stop “vaguebooking.” For those of you who might not know what this term means, it is “An intentionally vague Facebook status update that prompts friends to ask what’s going on, or is possibly a cry for help.” (Courtesy of www.UrbanDictionary.com.)
Before some of you get your knickers in a knot, I get where “vaguebooking” when used as advance marketing tool builder of excitement for a product launch or an advertising campaign for a company is semi-acceptable (although some of them can be downright annoying due to repetitiveness). It’s the “I don’t know what I’m going to do!” type of posts that leave the reader hanging, not knowing what the person who posted that sentence is going through. When I see comments like that it creates within me a sense of urgency and anxiety – as if the poster is going through something horrible or may need real help. Then three posts and fifteen minutes later they write, “Phew! Turns out it was just a bad spark plug that made the car not start this morning.” I mean, wtf people? I thought you were going through some life or death situation, not having crappy car problems! Meanwhile, myself and 132+ others have been worrying ourselves needlessly over you.
The other “vaguebooking” posts that totally suck are ones like “Something awesome just happened! So excited!” or “This is huge! Can’t wait to share!” Really? You should have waited to share your big news WHEN you knew for sure it was REAL news. (Don’t get me started on ‘fake news’ or I’ll be here all day.)
I’m happy that your company is releasing a new and improved (although they can’t be both of those items at once) type of adult diaper, or that you’ve reinvented a better mosquito trap that humanely captures and releases the little buggers outside via a reverse vacuum system. I get that you want to sell us these items by creating a big hoopla about their eventual release into the unsuspecting psyche of the buying public by creating a buzz (pun intended) before launch day. But those of you who deliberately and habitually practice “vaguebooking” need to get over your love of creating drama at the expense of having the rest of us worry for nothing.
Because if you don’t, one of these days you might just cry “wolf” … and no one will come to your rescue.